Thursday, January 03, 2008

Lottery Ads

Another annoying ad! I know, the majority of them are annoying, but isn't there always one that insults our intelligence just a little bit too much?
I speak of the Lottery ads, the ones which depict winners. The frame with the flying pig is too stupid to merit a comment, so I shall refrain, except to say that the guy who supposedly scratches the winning numbers is totally unconvincing in his joy. Fake exuberance -- the worst kind! No matter how much he laughs, it just doesn't do it for me. And there's that other one, you know, the business meeting where someone comes in to say "the numbers are right" and they look so concerned, then burst into peals of laughter. "We won! We won!" Face it, no one except a real winner can react convincingly. We all know they're just acting; if they were real winners they wouldn't be wasting time playing some two-bit part in a lottery ad campaign.
So there you go, you lottery advertisers. Show me the real winners, or show me what I can win, but don't show me pretend winners.

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